The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) in Kenya has announced a crackdown on content creators and social media influencers who promote drug use.
This initiative comes in response to growing concerns about online content that glorifies substance abuse, particularly targeting young Kenyans. NACADA has emphasized that such promotion is not only irresponsible but also illegal under the Alcoholic Drinks Control Act of 2010. Dr Anthony Omerikwa, who assumed the role of NACADA CEO in November 2023, has urged influencers and content creators to refrain from using their platforms to normalize drug use. The Authority has also called on parents and guardians to actively monitor their children’s online activities, recommending the use of parental control settings and education about the dangers of drug use.
NACADA stresses the importance of reporting harmful content to relevant authorities and highlights the responsibility of social media platforms and digital content creators to uphold ethical standards. This announcement is part of a broader campaign by NACADA to combat alcohol and drug abuse in Kenya. Recently, the Authority, in collaboration with the national police service, conducted a series of operations targeting illegal alcohol outlets. These raids carried out in areas such as Bamburi, Kisauni, and the Central Business District, resulted in the arrest of 15 individuals for operating without proper licenses and selling alcohol to minors.
NACADA’s efforts extend beyond law enforcement to include public awareness campaigns, community outreach programs, and partnerships with various organizations. However, critics argue that more comprehensive measures are needed to address the root causes of substance abuse, such as unemployment, poverty, and limited access to education and healthcare. In response to these concerns, NACADA has advocated for a multi-faceted approach to tackling substance abuse.
The Authority has called for increased investment in social and economic development programs and greater collaboration among government agencies, civil society, and the private sector. The influence of social media on public behaviour has come under increased scrutiny in recent years. Platforms like Facebook, Instagram, and TikTok have faced criticism for allowing content that promotes harmful behaviours.
